Submitted by Kathleen Lisson, May 9, 2007 12:37

Young people enjoy wine because of how it tastes and how it makes them look to others (intelligent, cultured, hip). If wine needs a image overhaul, it could start with more straighforward tasting notes that an average consumer can relate to, not just a fluffy animal on the label.
Kathleen Lisson
Wine and Stories from the Vineyard
http://www.myspace.com/gamay

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