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... And the Kitchen Sink

By ELISA MALA | September 27, 2006

Upon arrival at Room Service, a hotel-themed restaurant opening October 16, guests are escorted by concierge to one of nine private rooms. A personal bartender or butler serves them as they order from a contemporary American menu and dine in perfect solitude. Given 24 hours' notice and a service fee — the price has not yet been set — patrons may order any off-the-menu item from any restaurant in town.

Welcome to the restaurant that claims it can fulfill guests' every whim.

"If you want a whole suckling pig, we'll get it for you," a publicist who represents the restaurant, Sam Firer, said. Guests can order foreign editions of Vogue, a tableside manicurist, even a kitchen sink.

"It's bringing service to a whole new level," Room Service's owner, Chris Reda, said. As a frequent clubgoer, Mr. Reda found himself dissatisfied with the bottle service offered at hotspots. Being told what to consume bothered him even more than the three-digit markup. He said it made him think, "I'd rather pay for the table."

The 100-seat eatery, whose mirrored ceilings and interiors were designed by artist Joey Horatio, also contains a large keyhole sculpture that functions as a centerpiece in the room. Patrons who choose to stay past 10 p.m. may buy a table for the whole evening. At that point, the restaurant turns into a club for the night.

Room Service (35 E. 21st St., between Broadway and Park Avenue).