City To Launch Magazine, Catalog Recycling Campaign

The city is launching an awareness campaign to let New Yorkers know that magazines and glossy catalogs can be recycled if placed in recycling bins used for plain paper and newsprint.

The Bloomberg administration is teaming up with private companies, including the Hearst Corporation and Time Warner Cable, for the effort, called ReMix. Advertisements promoting the campaign will appear on buses, subways, billboards, taxis, and on cable television.

The ad will point out how more than 400,000 tons of recyclable paper is thrown out in New York City each year, enough to fill the Empire State Building.