New Law Allows Residents To Fight Unwanted Fliers

New Yorkers buried in fliers, coupons, and menus that have been left on their doorstep now have a weapon with which to fight back, thanks to a state law that fines companies that place the materials in front of homes.

Under the Lawn Litter Law, which passed in January and took effect Saturday, businesses are barred from leaving fliers outside any home displaying a sign reading: "Do not place unsolicited advertising materials on this property." Homeowners and landlords can take action against companies that continue to drop fliers outside by submitting a written complaint to the city Department of Sanitation, which can fine violators $250 for each infraction. The money collected in fines will go to the city's revenue fund.

Council Member Simcha Felder, who last year began a push to enact the law, said at a press conference yesterday at City Hall that he was moved to take action after his elderly mother was fined for littering because of the unsolicited menus and fliers that had accumulated on her doorstep.

"Far too many homeowners in the city have had to endure the onslaught of fliers and circulars that have been dumped on our doorsteps," Mr. Felder said. "We hope in the long term this will force people to stop doing it."

Homeowners seeking to ward off advertisements should place a sign prominently outside their door no smaller than 5 by 7 inches, with letters at least 1 inch tall. The forms to file a complaint can be obtained on the city government's Web site, nyc.gov, or by calling 311.