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2nd Avenue Deli May Move Uptown on 3rd

By ANNIE KARNI, Special to the Sun | January 4, 2007

The 2nd Avenue Deli may reopen in a new location farther uptown near Third Avenue, a year after the landmark restaurant closed its doors in the East Village, depriving the city of what had been its best corned-beef sandwich.

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Konrad Fiedler

The 2nd Avenue Deli officially closed its doors last year. Construction worker Eddie Giar dismantled the sign outside the restaurant.

The Lebewohl family, who owned the deli for more than 50 years, until a rent dispute with a new landlord shut it down last year, is now expecting to close on the purchase of a building in Murray Hill, where a spokesman for the family said it plans to open a new delicatessen.

The owner of the 2nd Avenue Deli, Jack Lebewohl, will not be running the new deli, but according to a spokesman for the family, Patrick Smith of Rubenstein Associates, "There is family involvement." It was Jack's 26-year-old son, Joshua Lebewohl, who applied for an on-premise liquor license transfer from the Community Board, which was approved in November. "Jack has other businesses he's pursuing right now," Mr. Smith said. A close family member who currently owns a bagel store may run day-to-day operations at the deli, and Joshua Lebewohl, who works full time as a lawyer, will likely remain involved in some capacity.

The building the family is seeking to purchase, a five-story walkup at 162 E. 33rd St., sits between Lexington and Third avenues on a relatively quiet commercial block dotted with laundromats, nail salons, and restaurants. The reincarnation of the 2nd Avenue Deli would occupy the building 's ground-level commercial space, which is currently rented to a Spanish restaurant and tapas bar, Marbella.

The new establishment remains unnamed, a family lawyer, Charles Levin, said. But when he was asked last year if the deli might reopen in a new location, Jack Lebewohl said, "It'll be the 2nd Avenue Deli wherever it is." Mr. Levin said he did not know if the new establishment would be kosher.

"The applicant provided an extensive menu to show us this would primarily be a food establishment selling delicatessen food with possibly a service bar," said documents from Manhattan Community Board Six approving Joshua Lebewohl's application for a liquor license.

The old dining room on Second Avenue and 10th Street has stood vacant since Jack Lebewohl chose in 2006 not to renew his five-year lease. When a new owner, Jonis Realty, raised the rent to $33,000 from $24,000 a month for the 2,800-square-foot space, Jack Lebewohl said he could no longer afford to lease the space.

After Mr. Lebewohl hinted last year that he would consider reopening at a new site, many of the deli's devotees have speculated as to where that would be. Mr. Lebewohl, who did not return phone calls over the past few days, may be trying to keep the new location under wraps until the sale is finalized. As the deli moves north, the Lebewohl name retains its presence in the East Village. The small park on Second Avenue, across from the old deli's location, was named after Abe Lebewohl, one of the deli's founders, after he was shot to death in front of his establishment in 1996 in a crime that remains unsolved.

After his brother's murder, Jack Lebewohl closed the deli temporarily, and kept Abe's memory alive by prominently advertising in the deli's main entrance a $100,000 reward for information that would lead to the arrest of his brother's killer.

Scaffolding currently covers an interior renovation at the 2nd Avenue Deli's former location. After a deal that would have leased the space to Vital Dent, a European chain of storefront dentists, fell through a few months ago, the space will likely be shared by an unnamed food vendor and a Chase Manhattan bank.

When asked if the deli that was once an East Village fixture would make a positive contribution to the community in Murray Hill, the district manager of Community Board 6, Toni Carlina said, "The Board passed a positive resolution, so they must feel that way." Ms. Carlina also said the deli's opening was still in the planning phases, and the real estate negotiation was still in the works.


Reader comments on this article

Comment By Date

odd about the liquor license part. 2nd ave deli did not serve liquor, I hope this is about cured marbled meats, mushroom... [MORE]

whenslydale 

Jan 4, 2007 09:41

The proposed location is just two (short) crosstown blocks from Stern College and Workmen's Circle. YU students and faculty would... [MORE]

Joel Friedland 

Jan 7, 2007 07:10

The draw for many of us was that the deli was kosher but not a religious atmosphere. You had a... [MORE]

Abbie Weiss 

Jan 4, 2007 12:53

Since I was a little boy in Styuvesant Town the family loved 2nd Ave Deli. Once of the last times... [MORE]

Arthur 

Jan 5, 2007 10:57

....it makes a world of difference, opening it up to people like me who would eat there, keeping a Jewish... [MORE]

Joel Alpert 

Jan 27, 2007 17:38

Keep it kosher in the old-fashioned way. Open 7 days, kosher but not glatt. I don't think I've ever had... [MORE]

Lloyd Zuckerberg 

Jan 5, 2007 21:47

Make it Glatt Kosher please [MORE]

Kosher Dude 

Mar 21, 2007 12:32

Nothing but the best ! Kosher Please!!!! [MORE]

raquel mehlman 

Jan 7, 2007 23:08

Abe was killed in one of their delivery vans while trying to deposit the weekend receipts at a local bank.

[MORE]

Robin 

Jan 11, 2007 09:00

Abe (of blessed memory) was the sole founder of the deli and sacraficed his life for it. If it were... [MORE]

joe stein 

Jan 20, 2007 04:13

The very thought of not being K osher, futher dilutes our traditional heritage. New York has lost too

many symbols of... [MORE]

Leo Storozum 

Feb 10, 2007 14:18

I was born and raised in Manhattan, and my family moved to St. Marks Place (just 2 blocks from the... [MORE]

John Chambers 

Feb 13, 2007 18:08

dont call it 2nd ave deli if not kosher [MORE]

sam 

Feb 17, 2007 18:37

what set 2nd ave deli in a class of its own was the high quality Kosher food, the arrogant waiters,and... [MORE]

donald 

Mar 21, 2007 00:03

I live in the East Village and have had the good fortune of freqenting the 2nd Ave Deli on many... [MORE]

Jennifer 

May 11, 2007 10:16

One of the greatest treasures of NYC was always Abe Liebwohl's Kosher 2nd Ave Deli. Kosher is the tradition (and... [MORE]

Dave Cohen 

May 15, 2007 21:59

Here's another vote for Kosher but not glatt. There's another busy deli very close by and if this one isn't... [MORE]

Michael 

May 31, 2007 11:24

Second Ave. Deli was the only place to get a decent patcha. Mention it to some and they swoon, to... [MORE]

Thai Jeff 

Jun 2, 2007 02:00

Any updates on the 2nd coming of the 2nd Ave? [MORE]

MelmouthNJ 

Jul 3, 2007 14:29

I would cry if it wasn't kosher. That'd be cruel if it reopenned and so many of us wouldn't be... [MORE]

MKlauser 

Aug 10, 2007 02:21

what is the status of the new location for the second avenue deli? [MORE]

jack 

Sep 15, 2007 20:26

Fortunately, I live only a block away - and was always looking for a good Kosher deli. Wow! Now I'll... [MORE]

Martin 

Nov 6, 2007 23:20

You can't turn back the clock and live in the past. The era which made the lower east side is... [MORE]

rob 

Dec 20, 2007 23:36

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