Andy Milonakis, a 29-year-old Lower East Side comedian, scored a development deal with MTV in a very unusual way: He made homemade videos of his sketches, then posted them on his blog. Writers at the ABC late-night show “Jimmy Kimmel Live” contacted him – they found his work hilarious. Soon enough he got the invite to take his comedy from the Web to the tube.

Video blogging is still a relatively new field. A few people have gotten book deals because of their popular, text-based blogs, but this was the first major television development deal for a video blogger that I’d heard of. So I was particularly surprised when MTV denied me an opportunity to interview their new star. Was Mr. Milonakis shunning the opportunity for press? Did he feel, with the considerable Hollywood muscle of such A-list industry players as Jimmy Kimmel and the people who bought “Britney and Kevin: Chaotic” behind him, that he simply didn’t need notice in a New York daily newspaper?

My confusion dissolved, however, upon watching “The Andy Milonakis Show.” The show was 20 scripted minutes of one- to two-minute sketches – a video blog on the fastest T1 line known to man. Mr. Milonakis, it seems, didn’t deny an interview because he felt above the local press. On the evidence of his show, he just doesn’t have much to say.

To be fair, we are talking about comedy scripted for the audience that enjoys MTV’s “Sunday Stew” programming. I’m not a television snob. I sometimes watch Milonakis’s lead-in show “Punk’d.” I do enjoy the car-modding show “Pimp My Ride.” And I even occasionally surf the Internet while “The Real World” blares in the background. But “Andy Milonakis” is a bridge too far.

The cherubic, chubby-cheeked man with the high voice and ill-fitting shirts begins his pilot by opening a giant Pez dispenser in the shape of a chicken – only for said chicken to then say to its owner: “You’re a fat murderer.” In a later portion of the program, he makes a homemade advertisement for spoons, explaining their many unique uses (surprise, they scoop things up). The rest of the show continues in this random, pointless vein.

Picture the following scenarios: 1) Andy thanking random Lower East Side seniors for their tapioca pudding; 2) Andy speaking to his dog as his dog dreams of shooting him; 3) Andy placing a delivery for Chinese food, and being bound to a chair with peanut butter on his face when the delivery man arrives; 4) Andy accidentally cutting his finger off while chopping vegetables and then taping it back on.

Toward the end, the crunk rapper Lil Jon – famous, among other things, for screaming the word “What” with a phlegmy bass-baritone – makes an appearance. He speaks to Andy through his television, then jumps out of the box to share and spit some Fruity Pebbles cereal in the comedian’s face.

This is the sort of reality television we really don’t need. Neither of these characters deserve their (relatively minor) fame. Both are as everyday – and as annoying – as some shmuck who screams at you on the street. The shame of it is I can think of many New York comedians – the next generation of sketch players at Upright Citizens Brigade for starters – and any number of bloggers – perhaps the authors of lowculture.com- to whom MTV could have given this time slot instead.