MTV Moves Awards to L.A.
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The MTV Video Music Awards are going Hollywood.
After broadcasting from Las Vegas last year, the awards will air live from Paramount Studios in Los Angeles on September 7, MTV announced Monday.
MTV said it plans for the first time to enlist its Web-savvy, youthful audience to help decide the nominees.
The network intends to take over the movie studio’s lot and present the awards show from soundstages, rooftops, and city streets. MTV and Paramount are corporate cousins within Viacom Inc.
“With Paramount Pictures as the ideal setting, the glamour and musical heritage of L.A. are sure to be catalysts for creating explosive pop culture moments that the VMAs are known for,” Van Toffler, president of MTV Networks Music Group, said in a statement.
September’s VMAs — which will mark the show’s 25th year — have a tough act to follow after last year’s drama-filled extravaganza at the Palms Casino Resort.
It’s been a decade since MTV last televised the VMAs in Los Angeles. In recent years, the show has been presented from Miami and MTV’s home base of New York.
This year’s host, nominees, and slate of performers will be announced at a later date.
