No ‘Sex’ In Jerusalem
This article is from the archive of The New York Sun before the launch of its new website in 2022. The Sun has neither altered nor updated such articles but will seek to correct any errors, mis-categorizations or other problems introduced during transfer.
Forum Films, the Israeli distributor of the soon-to-be-released “Sex and the City” movie, said advertising posters and billboards won’t be hung in Jerusalem and Petah Tikva because residents there don’t want the word “sex” on display, company spokesman Arye Barak said.
The Israeli company that is handling outdoor advertising for the movie asked to have the word “sex” removed from the posters because it would bother people in those cities, Mr. Barak said.
“We told them, the way you don’t remove the word ‘Coca’ from ‘Coca-Cola’ and just leave ‘Cola,’ we can’t do it in this case,” he said. “It’s ludicrous.”
Alternative outdoor ads will not be hung in Jerusalem and Petah Tikva, though the movie, which makes its worldwide premiere on May 29, is heavily advertised on TV, on the Internet, and in newspapers, Mr. Barak said.
