‘Pineapple Express’ Enjoys Stellar Opening
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The stoner film comedy “Pineapple Express” launched on a high note, grossing more than $12 million its first day in North American theaters, a new record for a Wednesday debut in August, distributor Sony Pictures said yesterday.
According to a report by Reuters, the $12.15 million mid-week debut, an impressive feat for an R-rated comedy, surpassed the month’s previous Wednesday benchmark of $8.5 million, set in 2004 by “The Princess Diaries 2: Royal Engagement.”
The robust start for “Pineapple Express,” an action-comedy about a couple of dope-smoking slackers caught up in a drug murder, puts the film on track to snap the three-week reign of “The Dark Knight” at the top of the American-Canadian box office.