Dolly Parton’s Gifts in Song and Storytelling Arose From an Upbringing Steeped in the Ethic of Self-Reliance
By GEORGE WILL
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This article is from the archive of The New York Sun before the launch of its new website in 2022. The Sun has neither altered nor updated such articles but will seek to correct any errors, mis-categorizations or other problems introduced during transfer.
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You may not remember the name Jared Fogle, but you know his story. In 1999, the fast-food chain Subway ran their first advertisements featuring a nondescript young man who had lost 245 pounds on a diet of Subway sandwiches. Two years later, the company’s sales had nearly doubled, and the Subway guy was an icon. According to Chip and Dan Heath in their new book, “Made To Stick” (Random House, 304 pages, $24.95) there was nothing mysterious about this episode. Mr. Fogle’s story had all the ingredients of an unforgettable tale. It worked so well because it was made to stick.
By GEORGE WILL
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By ROSS ANDERSON
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By JEFFREY WELLS
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By MATTHEW RICE
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By EMANUELE SCIMIA
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By LUKE FUNK
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By ALEX ZDAN
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By MARIO NAVES
|You may not remember the name Jared Fogle, but you know his story. In 1999, the fast-food chain Subway ran their first advertisements featuring a nondescript young man who had lost 245 pounds on a diet of Subway sandwiches. Two years later, the company’s sales had nearly doubled, and the Subway guy was an icon. According to Chip and Dan Heath in their new book, “Made To Stick” (Random House, 304 pages, $24.95) there was nothing mysterious about this episode. Mr. Fogle’s story had all the ingredients of an unforgettable tale. It worked so well because it was made to stick.
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