From Fashion and Retail To the World of Real Estate
This article is from the archive of The New York Sun before the launch of its new website in 2022. The Sun has neither altered nor updated such articles but will seek to correct any errors, mis-categorizations or other problems introduced during transfer.

Laura Pomerantz, a founding partner and principal at PBS Realty Advisors, doesn’t measure success by her accomplishments in business.
“I regard myself as a nurturer, not as a striver,” she said yesterday. “To me, success consists of having raised three lovely daughters. It means showing the highest integrity in everything that one does. Most of all, success to me means the impact you’ve had on improving others’ lives. I always ask myself, ‘Have I done enough?'”
Ms.Pomerantz declines to answer the question directly, but the fact that she’s sought after in the circles where commerce, real estate, education, and philanthropy converge suggests a prominence that’s been hard-earned.
Of course, it could be argued, at one level, that Ms. Pomerantz was destined to do well in the world of New York real estate. It could also be argued that in New York nothing is pre-ordained, least of all in the business of leasing commercial space, because of the vagaries of the market. And it could be argued that Ms. Pomerantz is remarkable for reaching the apex of an industry – real estate – after two other careers, in fashion and retail.
“It was a leap of faith at mid-career,” Ms. Pomerantz said.
The leap into real estate was taken in August 1994 at the invitation of a longtime friend, Morton Schrader, also a founding partner and principal of the boutique commercial real estate advising firm. Mr. Schrader, Ms. Pomerantz, and John Brod founded the firm in 2001.
“Mort’s been a real mentor,” Ms. Pomerantz said. “In fact, I’ve enjoyed great fortune in having mentors at the right stages of my life. The seed of ambition was acquired by watching role models around me.”
One role model was her father, Danny Herman, a successful Florida retailer.
“He inspired in his three daughters the work ethic and a love of learning,” Ms. Pomerantz said. “He was a teacher who was always there for us. He taught us to be ambitious.He was really the person who made me understand that in order to be successful, you needed to combine aesthetics with the art of doing honest business. He also taught me the importance of sustaining close family ties.”
The daughters took Mr. Herman’s exhortations to heart. In time, Ms. Pomerantz became renowned in New York for completing transactions for 700,000 square feet at One Beacon Place – the new Bloomberg Building on Lexington Avenue – and for being involved in education and philanthropy, among other things. Her exclusive clients include Giorgio Armani, Emporio Armani, David Yurman, Stuart Weitzman, Petit Bateau,Ted Baker/London! Tory Burch, Elie Tahari, and Abercrombie & Fitch.
Ms. Pomerantz’s oldest sister, Nan Rich, is a state senator in Florida. Another sister, Marsha Rimokh, runs an event-management business, also in Florida.
“I can still hear my father say, ‘Your sisters are your best friends. Always be very close to them.You must look after one another,'” Ms. Pomerantz said.
Another mentor who emphasized family values was her mother, Lucille, a model. And Lucille Herman’s mother, Stella Levy, was an entrepreneur.
“I saw at an early age how my grandmother balanced work with her family obligations,” Ms. Pomerantz said. “She was savvy with money and business, she was savvy in dealing with people.”
Ms. Pomerantz was encouraged to work part time in her father’s nine retail stores in and around Miami Beach. At high school, she was an organizer of student activities, something she also did at Syracuse University and later at the Miami-Dade Community College.
“I was always a leader, I was always adventurous,” Ms. Pomerantz said. “I loved to motivate others. I liked to encourage team work. When I was a little girl,my father would call me ‘Little Miss Me Too’ because I always wanted to do what my sisters did. Later in life, while I didn’t necessarily see myself as a role model for fellow students, I enjoyed doing things with them – I enjoyed generating entrepreneurial activities.”
That entrepreneurial spirit helped when Ms. Pomerantz joined a brokerage firm in Miami and began dealing in stock options. Then she got married and moved with her husband to Dallas, where she taught remedial reading to underprivileged children.
“Education was their ticket out of the ghetto,”Ms.Pomerantz said.”Being with those children from poor families gave me a healthy perspective on my own privileged upbringing.”
After a divorce, she moved back to Florida and joined Burdine’s, which was, and is, managed by Federated Department Stores. That’s where she became a protege of a divisional merchandise manager, John Burden, and the chairman of Burdine’s, Melvin Jacobs.
“When you are open with people, and they like you, they are prepared to help you develop your business potential,” Ms. Pomerantz said. “They saw that I was ambitious, that I wanted to grow professionally, and they knew that I always had dreams.”
One of her dreams was to live in New York.While at Burdine’s, Ms. Pomerantz would frequently fly to New York. She met a man named John Pomerantz on one of those trips, and he became a mentor.They eventually got married.
Mr.Pomerantz was CEO of Leslie Fay Companies, which his family founded in 1947. Ms. Pomerantz wound up working for the clothing wholesale manufacturer for 18 years, rising to the position of executive vice president.
“I woke up one day and decided that I didn’t want to do this anymore,”she said.
That’s how Ms. Pomerantz made the transition to real estate. In what she attributes to beginner’s luck,her very first deal was leasing a 284,000-square-foot property at 180 Maiden Lane in the financial district. She credits Leonard Boxer of Stroock & Levan, who became the tenant, although he had originally planned to occupy other premises.
She hasn’t looked back since.
“I don’t say that being in real estate is easy at all,” Ms. Pomerantz said.”But if you are solutions-oriented, broadminded, and creative, you can make a lot of things happen.”