Goldman Report Indicates Decline In U.S. Smokers

This article is from the archive of The New York Sun before the launch of its new website in 2022. The Sun has neither altered nor updated such articles but will seek to correct any errors, mis-categorizations or other problems introduced during transfer.

The New York Sun

American smokers are lighting up the fewest cigarettes since at least the 1940s, and a tobacco-industry analysis from Goldman Sachs Group Inc. suggests the decline may gain momentum.

Goldman’s Judy Hong estimated that cigarette shipments in America, a smoking gauge, will tumble 3.5% this year and 3% annually in the next four years. Shipments sank at annual rates of 2.9% for the 10 years ended in 2007 and 1.7% for the preceding decade, her report, issued last week, said.

“Higher retail prices and consumer shift to other tobacco products,” such as chewing tobacco, account for the coming acceleration, she wrote.

The performance of the Standard & Poor’s 500 Tobacco Index since 1990, the first full year for which Bloomberg has compiled data, has climbed more than sixfold through yesterday.

American tobacco companies’ operating profits will rise at about a 3% pace, Ms. Hong estimated. Higher prices, cost reductions, and a shift to so-called premium cigarettes such as Marlboro will underpin the growth, she wrote.

Smoking has fallen even though the country’s population has almost doubled since 1950 to about 305 million, according to the U.S. Census Bureau.


The New York Sun

© 2025 The New York Sun Company, LLC. All rights reserved.

Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. The material on this site is protected by copyright law and may not be reproduced, distributed, transmitted, cached or otherwise used.

The New York Sun

Sign in or  Create a free account

or
By continuing you agree to our Privacy Policy and Terms of Use