Google Updates Search Tactics, Says No More ‘Google Bombs’

This article is from the archive of The New York Sun before the launch of its new website in 2022. The Sun has neither altered nor updated such articles but will seek to correct any errors, mis-categorizations or other problems introduced during transfer.

The New York Sun

For many years, Google said it wouldn’t rectify the antics of pranksters who rigged terms like “miserable failure” to bring up a White House biography of George W. Bush as a top result on its search engine.

But last week Google reversed its position, changing its algorithms to eliminate so-called “Google bombs” that yield political or humorous results.

On its blog targeted at Web engineers, Google disclosed it made changes to minimize the impact of the most popular Google bombs. Too many people started to believe that the results reflected the company’s political opinion, it said.

“We’ve seen a lot of misconceptions. People thought Google was behind these or was endorsing these,” the software engineer at Google who posted an explanation of the company’s decision on their Webmaster blog, Matt Cutts, said. “It’s not the case. Most of these can be considered pranks, and the direct impact on all search results is minuscule. But it is good to correct our search quality.”

Because of the changes Google made to its formula, searching for “miserable failure” on Google now pulls up a news story by the BBC about Google bombing as the first result, followed by a Wikipedia entry on the topic and another article in an industry publication. The White House page no longer appears in the top 100 results.

Google isn’t the only search engine affected. Yahoo’s search, for example, still brings up the president’s profile as its top result.


The New York Sun

© 2025 The New York Sun Company, LLC. All rights reserved.

Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. The material on this site is protected by copyright law and may not be reproduced, distributed, transmitted, cached or otherwise used.

The New York Sun

Sign in or  create a free account

or
By continuing you agree to our Privacy Policy and Terms of Use