Luce’s Fortune Is the Inspiration For New Business Magazine
This article is from the archive of The New York Sun before the launch of its new website in 2022. The Sun has neither altered nor updated such articles but will seek to correct any errors, mis-categorizations or other problems introduced during transfer.
A new bimonthly business magazine with a free-market philosophy and intellectual bent, the American, made its debut this week.
The magazine’s publisher and editor in chief, James Glassman, who has edited Roll Call and the New Republic, said his inspiration for the venture was Henry Luce’s Fortune, when it began publication in 1929.
The goal is to bridge the gap in the business magazine market between investment tips and high-level analysis, he said.
The cover stories in the first issue investigate why so many chief executives are underpaid, the intellectual about-face of television broadcaster Lou Dobbs, and the economics of football.
“Fortune, Business Week, and Forbes have gone downscale,” Mr. Glassman said. “Our magazine is directed at C-level executives, as in CEOs, CFOs, and CFOs of Fortune 1000 companies.”
The starting circulation of the magazine is 40,000; the target is 120,000. “We see ourselves on par with Harvard Business Review,” the publishing director, Samuel Schulman, said.
