Martha Stewart will star in a daily one-hour daytime television show after her release from jail, the broadcasting, publishing, and housewares company she founded said yesterday.

The program will have a live audience, begin broadcasting in the second half of 2005 and be produced by Mark Burnett, the creator of reality shows including “The Apprentice” and “Survivor,” Martha Stewart Living Omnimedia and General Electric’s NBC said at a press conference in New York.

Shares of Martha Stewart Living rose 6.8%, or $1.55, to $24.43 in New York Stock Exchange composite trading. The stock has more than doubled this year on optimism that Stewart’s return to the company in March and Kmart Holdings’ purchase of Sears, Roebuck & Company will reverse losses.

The new TV show will feature celebrity guests and include Stewart’s tips on cooking, entertaining, decorating, and home renovation. It will also have a new format that “allows audience members and special guests to interact with Martha,” the companies said in a statement.

The program will air on local NBC owned television stations and has been sold to outlets covering more than 30% of America, Martha Stewart Living’s chief executive, Susan Lyne, and NBC Universal’s president, Jeff Zucker, said in a statement. The terms of the agreement between the companies were not disclosed.

Stewart, who controls the company through her ownership of 30 million shares, started a five-month jail sentence in October and will have to serve another five months in home confinement after her release. She will be allowed to work 48 hours each week during that period.