More Television Seen Online, Survey Says
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Online TV viewership doubled over the past two years, according to a recent survey. Nearly 20% of American Internet users watch online television broadcasts, the survey by a nonprofit business research group, the Conference Board, in conjunction with a market research company, TNS, shows. The top destinations for viewing these broadcasts are the Web sites of TV networks and YouTube.com, according to the survey of 10,000 viewers’ TV habits between 2006 and the first quarter of this year. Reasons for the uptick in Internet viewership including the flexibility of watching at any time, and little to no commercial interruption, the survey says. It shows that 90% watch online broadcasts at home, 15% watch at the office, and 6% watch at other locations.
