Here is a real hat trick – supplying dozens of couture hats for the ladies attending the annual Frederick Law Olmsted Awards Luncheon, held yesterday, while making sure that no two women show up in the same one.

Suzanne’s, the millinery shop on East 61st Street, has frantically been matching flowers and bows to shoes, suits, and handbags as perennial procrastinators come in with their last-minute wish lists.

Hats, priced from $500 to more than $1,000, have literally been flying off the shelves and out the door, while chauffeur-driven cars jam up traffic and the four hatmakers crammed into Suzanne’s back room try to calm anxious patrons and come up with the perfect accessory.

Though by today the luncheon is over, the pressure is still on. The shop’s hatmakers turn their attentions to finishing and over-nighting last-minute orders for those partying at the Kentucky Oaks and the Kentucky Derby, which will be run this weekend, and also for a new startup affair in Pittsburgh. It appears the ladies of that fair city are striving to imitate the success of our Central Park garden event with one of their own, and hats are de rigueur. Poor Suzanne!

Next it is on to Ascot. Last month, the crush came from the Charles and Camilla wedding (for which Joan Rivers, among others, ordered a hat). April and May are to the hat business what December is to toy manufacturers, and the customers are even more demanding. Suzanne’s produces hundreds of hats each year. The shop is especially fond of clients who plan ahead and order theirs in the winter.

Suzanne Newman emigrated to the United States from South Africa in 1970. She started her hat business 20 years ago, about five years after the first Frederick Law Olmstead luncheon was held benefiting the Central Park Conservancy. The event has grown to become one of the most important and successful fund-raising luncheons on the New York calendar; Suzanne’s business has blossomed as well.

On Suzanne’s wall is a collage of photos of the CPC’s past presidents – almost all shown wearing her hats.

It’s not surprising. There is no other custom hat designer in New York, and certainly no one who takes better care of her ladies, as she calls them. Yesterday Ms. Newman herself donned a chic feathered chapeau, perfectly tuned to her snakeskin-trimmed ensemble and turned out for the luncheon, expressly to take photos of her ladies in their hats. Over the coming months, many will stop by the salon to check out their photos, and possibly to get Ms. Newman’s thoughts about next year’s outfits.

Suzanne’s clientele includes famous names such as Madonna and Melania Trump (and many others that she will not divulge) from the East and West Coasts, as well as from Europe. They come in droves, nervously seeking advice from their patient confidant, Ms. Newman.

How did she get here? As a girl, she made her own clothes and had an interest in fashion. When her daughter began going to school, Ms. Newman went to work for an older lady named Josephine Tripoli, who gradually withdrew from the business. Ms. Newman took over the trade and has cleverly placed herself within easy walking distance of Valentino, Barney’s, Bergdorf’s, and other favored fashion destinations of “her ladies.” As a result, they can crown, literally, their wardrobe choices easily by stopping by her store, and they do.