Monster.com Signs Marketing Deal With Infinity Radio
This article is from the archive of The New York Sun before the launch of its new website in 2022. The Sun has neither altered nor updated such articles but will seek to correct any errors, mis-categorizations or other problems introduced during transfer.
MAYNARD, Mass. -Monster.com, a global online careers property and flagship brand of Monster Worldwide, Inc., has entered into a long-term strategic marketing agreement with Infinity Broadcasting, company officials announced.
Infinity, one of the largest major market radio operators in America, will broadcast a comprehensive career services program on 180 of its radio stations nationwide.
The one-year agreement begins in December and has both on-air and online components extending Monster’s presence to radio stations in 41 American markets.
It is estimated the program will reach 70 million weekly listeners and online visitors.
Local jobs and area employers will be promoted to inspire and motivate radio listeners to take advantage of local opportunities and career enhancement tools onMonster.com. Infinity stations will also provide customized on-air Monster messaging featuring job listings from local employers specific to each market.
In addition, job search success stories will be rewarded with on-air recognition and prizes.
Monster will also highlight career enhancement tools and advice from Monster experts regarding a range of topics, including resume writing tips and interview skills, via Infinity stations nationwide.
“As we head into 2005, Monster will expand its efforts to help job seekers and employers in local markets; and working with Infinity, a leader in the radio medium, is an integral part of demonstrating how Monster can be a careers resource at the local level,” said Brad Baker, a marketing vice president at Monster.com. “Additionally, entrepreneurs and small business owners are at the heart of the U.S. economy, and this agreement will significantly elevate Monster’s presence before them, enabling us to reach more employers and workers across America than ever before.”
The agreement also incorporates various online elements, including advertising on Infinity radio station Web sites, as well as a co-branded microsite for each station where visitors can find links to local job listings, search features, and incentives.