Renovations and Reputations

This article is from the archive of The New York Sun before the launch of its new website in 2022. The Sun has neither altered nor updated such articles but will seek to correct any errors, mis-categorizations or other problems introduced during transfer.

The New York Sun

In episode nine of Donald Trump’s NBC reality show “The Apprentice,” The Donald had the teams renovate run-down houses while renovating their run-down reputations.


Mr. Trump arranged for Rob and Jennifer C. to join Mosaic, and Bradford and Stacie J. to join Apex. Upon reuniting, Jennifer C. tackled Ivana with regrets about not getting Ivana fired. Then Stacie J. piled it on, saying Ivana misrepresented her by calling her crazy. Ultimately, the ranting was irrelevant to the finished task, but it gave these fired gals a chance to set the record straight in front of millions.


This contest was a duel of dilapidated dwellings. With $20,000 and just a couple days to do the job, each team re-did a residence. Professional appraisers were brought in to appraise each house post-renovation. Mosaic was focused, organized, and in complete contractor control. Apex failed on all accounts, with the multiple blunders earning team leader, Raj, the Trump-A-Dump – but not before a rumble in the boardroom.


Episode Nine Update


Ironically, both teams quickly decided that adding a bathroom would create the best return. But under Raj’s leadership and determination, Apex turned their four-bedroom place into three by knocking down a wall. They learned the hard way that three bedrooms are worth less than four. But design alone was not the reason for their downfall. Apex team leader Raj allowed Kevin to select the contractor, but the connection was less than cosmic. Dispassionate, the contractor responded to Raj’s demands by eating his lunch and shrugging. Mosaic team leader Sandy faired better when young Andy convinced a second contractor to take over for the first one, and the second contractor’s whole family kicked in to finish the job.


The appraisers were greeted by a beautifully landscaped home in front of the Mosaic house. Inside, Sandy adopted the chirpy language of the residential realtor, showing off the clean house and proudly pointing out the refreshing renovations.


By contrast, the Apex house was still a construction zone with an incomplete bathroom. Despite Raj’s attempts to diffuse the mess by pointing it out, they lost. Apex gained only 7.14% in value, while Mosaic added 10.26%.


The winners got a helicopter ride to the Hamptons beach house owned by a very wealthy friend of Mr. Trump, Denise Rich. In the boardroom, Raj picked Kevin and Ivana. But, in a twist, Chris abruptly complained to Mr. Trump about bad team morale. This bizarre outburst so angered Mr. Trump that he suggested Raj include him in the boardroom. Raj refused that, on top of his myriad blunders, and Mr. Trump sent Raj from the suite to the street.


LESSON ONE The residential makeover is a true test of project management, with lots of moving parts in both people and products. Sandy had a plan and used her leadership to motivate her people to bring together all of the parts. Raj did not. He accepted the contractor choice and stepped back to await the results. His inability to effectively control and manage the multiple moving parts created a disaster, both inside and out. Successful leaders must own both the vision and the execution and a commitment to both.


LESSON TWO Being proactive and shifting priorities as events warrant is key to successful business. In Mr. Trump’s world, complaining gets you hoarse while fixing gets you ahead. Changing horses midstream, or in the case of Mosaic, adding them, is not a sign of weakness – it is a sign of strength. Never take your eye off the ball and do what is necessary to reach the finish line successfully.


LESSON THREE How can you sell something you wouldn’t buy yourself? Sandy’s excitement for the final product was genuine and contagious. You even got the feeling she was ready to move in herself and a new buyer might even be competing with her! Raj’s lack of concern for the surrounding filth was disrespectful to the property and to the visitors. He came across with a “let’s get this over with” attitude that showed contempt which was offensive. Mosaic’s house, with much less curb appeal than Apex’s, required not only good bathroom work, but great presentation by as well. Be your own best customer and others will follow.


In the next episode, we can await the arrow aimed for the target on Chris’ back. Mr. Trump pre-selected Chris as project manager, and the preview indicates it is a bridal shop theme, which is sure to be a challenge. How well will Chris do with adversity? Stay tuned.



Mr. Whitehead can be reached at trumponomics@aol.com.


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