Jarhead Juice
This article is from the archive of The New York Sun before the launch of its new website in 2022. The Sun has neither altered nor updated such articles but will seek to correct any errors, mis-categorizations or other problems introduced during transfer.

What happens when an eight year veteran of the Marine Corps takes over the reins of the family vineyard? Jarhead Red, that’s what. Adam Firestone, a third-generation wine grower and president of Firestone Wines of Santa Barbara, Calif., initially made this soldier-themed wine – a 2001 Cabernet Sauvignon Blanc – only for friends and family. But the recent film “Jarhead” drew a surge of interest to the label, leading the company to sell the wine nationwide. Net proceeds from sales of Jarhead Red go to the Marine Corps Scholarship Fund, which provides grants to the sons and daughters of Marines who have served honorably.
A bottle of Jarhead Red sells for $10, and cases of 12 are $90. They are available through the fund’s Web site, www.mcsf.org. The fund has given out $29 million in scholarships since its inception in 1962, putting emphasis on children whose parents have been killed or wounded in battle. It has pledged $10,000 to aid higher education for every child of a Marine or Navy corpsman killed in the war on terrorism.