New York’s Food Trucks Are on a Roll

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The New York Sun

Last summer, a Belgian man named Thomas De Geest piqued the city’s curiosity when he started selling authentic Belgian waffles and toppings called dinges — literally, “things” — to hungry passersby out of a bright yellow and red truck. Almost simultaneously, he was joined on the streets by the Treats Truck and the Dessert Truck, two separate companies that sold homemade desserts-on-wheels. Devoted customers — and a hoard of food Web loggers — followed, ushering in a new era of food trucks in New York.

Wafles & Dinges, the Treats Truck, and the Dessert Truck are on the roll again this summer. Joining them on the streets are four lesser-known trucks: Green Pirate Community Juice, Endless Summer Tacos, Jiannetto’s Pizza, and Waffles 4 U. All are out to prove that New Yorkers need not travel farther than the curb to find good eats.

Green Pirate Community Juice Truck (green-pirate.com)
Deborah Smith throws around the term “couture juice” with no irony. And why should she? The hot pink lemonade I sampled from the Green Pirate Community Juice truck — which she co-founded with fellow Brooklynite, Leesaw Andaloro — was pretty stylish.

Ms. Andaloro and Ms. Smith dreamed up Green Pirate last summer to supply their neighborhood of Greenpoint with a wished-for juice bar. Within months, they were serving freshly squeezed vegetable and fruit juices out of a former U.S. Postal Service truck that was emblazoned with a skull and vegetable-crossbones logo. Both graduates of the Institute for Integrative Nutrition, they eschew sugar (red apples provide their drinks with sweetness), compost vegetable scraps, run their truck on bio-diesel, and use biodegradable cups made from corn-based plastic. “We stick out like a sore thumb,” Ms. Smith said cheerfully, nodding to the hot dog and honey-roasted nuts vendors parked nearby. But this is New York, where even the sore thumbs fit in — especially if they have delicious juice to share.

Endless Summer Taco Truck (endlesssummertacos.com)
How many times have you stumbled out of a bar or a concert and thought, “I could really go for a good taco right now?” Curtis Brown and Jeffrey Jensen, who own and operate the Endless Summer Taco truck, feel your pain. The two friends offer up flavorful and inexpensive tacos and burritos out of a truck in the heart of gentrified Williamsburg, satiating neighborhood bar hoppers, and their visiting parents, alike.

I sampled one of their vegetarian tacos, filled with piquant chunks of seitan cooled down with chopped fresh cilantro and a squeeze of lime, wrapped in a corn tortilla. Endless Summer also offers beef, chicken, pork, and fish tacos, hearty burritos; and Mexican-style roasted corn on the cob, which they slather in a mayonnaise, lime, and habenero sauce, and sprinkle with white cheese and cayenne pepper. Endless Summer seems to have all the basis covered for a successful food truck: A central location, affordable prices, and soul-satisfying comfort food. As this taco truck’s Web site declares, you would have to be a “delicious hater” not to stop by for a bite of Endless Summer.

Jiannetto’s Pizza Truck (jiannettospizza.com)
Joe Jiannetto has been slinging his thin-crust, Sicilian-style pizza and other Italian favorites to hungry Manhattan lunchgoers for over 10 years. The inside of Jiannetto’s fleet of red and white trucks look and function exactly like any other favorite hole-in-the wall pizza shop: pies ready to be slipped inside a stainless steel oven and irresistible garlic knots itching to grease up the inside of a paper bag. The pizza itself, however, is unmistakable. Jiannetto’s offers only one type of pizza — square slices covered with only a sweet basil sauce (“my grandma’s recipe,” Mr. Jiannetto insisted) and a minimalist shake of cheese.

Beginning with one truck on Wall Street, Jiannetto’s has blossomed into a mini-pizza truck dynasty, with two additional locations in Midtown. The long line of customers outside the trucks proves that New Yorkers need not a glut of toppings to enjoy a good slice of pizza. As for Mr. Jiannetto: He said he rarely has time to eat lunch, but always “heads home after work for a big dinner.”

Waffle 4 U (waffle4u.com)
Following on the heels of the now famous Wafles and Dinges truck is Waffle 4 U, a spin-off truck started by former W&D employee, Rachid Hamzaoui. Mr. Hamzaoui offers the same light Brussles waffles, and dense, chewy Liege waffles as the original truck. But he has expanded his selection of intensely sweet topping combinations. (If Nutella and dulce de leche are not enough, how about a scoop of coffee ice cream too?) Mr. Hamzaoui said that he has a second truck in the works, which will feature french fries with myriad dipping sauces.


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