Maserati’s Manhattan Debut for Gran Turismo
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The world’s most exotic sports cars typically make their debuts in Geneva, Switzerland. But Maserati unveiled its new Gran Turismo in New York City last week in its Park Avenue showroom.
Good choice. This area of Midtown has no shortage of young investment bankers with Christmas bonuses still burning holes in their suit pockets. For a quick, one-time payment of just $120,000, they can burn rubber, as well — on every road the Northeast can deliver.
One such banker ducked into the showroom last week to take a look at the stunning curves of the Gran Turismo’s Pininfarina-designed body. He declined to identify himself, as his managing director was counting on his imminent return to the office.
But his MD had to wait, at least for a while. There, on 55th Street, he peeked under the long hood of the coupe and discovered a 4.2-liter V8 capable of pounding out 405 horsepower. With a maximum speed of 177 mph and zero to 60 in five seconds, this financier knew he had found a car with the right balance of beauty and brawn.
Aficionados of Italian sports cars place speed and performance above all else. But what separates a Maserati from its close relative, the Ferrari, is the attention to the fit and finish around the luxurious interior. The trident logo embossed into the headrests. The chrome accents. A color-coordinated gearshift. Even Ferragamo has designed a luggage set to match the Gran Turismo’s interior. This coupe will get you where you’re going in style.
“What’s not to love about a car that has all the good looks on the outside and a Ferraridesigned engine on the inside? I would have taken it for a spin if it weren’t for the other two models — the cars, not the ladies — capturing my attention,” our banker said.
The Maserati Quattroporte and a vintage 1950s Gran Prix roadster sat nearby — two cars that were able to draw more stares than the lovelies showing them off. Among bankers and the ascot-wearing automotive press corps, that’s a rare event, indeed.