Satellite Radio Unveils Its Threat Matrix
This article is from the archive of The New York Sun before the launch of its new website in 2022. The Sun has neither altered nor updated such articles but will seek to correct any errors, mis-categorizations or other problems introduced during transfer.
If it’s January, and you’re in Detroit, then you’re most likely an intrepid member of the automotive press corps in town for the North American International Auto Show. And if it happens to snow next week — as it usually does in Detroit in January — then the purveyors of the Threat Matrix will have a field day demonstrating their technology to auto columnists.
Threat Matrix is the name of the real-time weather-tracking service behind XM Satellite Radio’s new NavWeather feature. The same folks who dole out 170 digital channels of commercial-free music and talk show programming will announce next week that they’re using GPS navigation technology to deliver personalized weather forecasts for motorists.
Threat Matrix technology will provide drivers with alerts mapped to their specific location and anticipated driving route. For instance, an XM subscriber could simultaneously get stock quotes, sports scores, and traffic information along with data pinpointing the eye of a nearby hurricane. Who doesn’t love the Information Age?
