Befitting the legendary status of the House That Ruth Built, Yankee Stadium is playing host next week to what is expected to be Major League Baseball’s most profitable All-Star Game, according to industry experts.

The confluence of America’s largest television and advertising market, the league’s most popular baseball team, and the final season of Yankee Stadium has many predicting the events surrounding Tuesday’s game will bring in more than the estimated $148 million in revenue originally projected by the city.

“I think it will yield the biggest bottom-line market of any All-Star Game ever,” an editor-at-large for the Sports Business Journal, Terry Lefler, said. “This thing has reached Super Bowl proportions.”

A spokeswoman for the city’s Economic Development Corp. said New York’s visitor numbers are expected to be boosted by about 176,000 due to the week of baseball-related festivities leading up to the game. Last year’s All-Star Game, held in San Francisco, brought in an estimated $65 million.

Average fans and celebrity A-listers alike should be prepared to spend in the thousands of dollars if they’re looking to score good seats to Tuesday night’s sold-out game. As of yesterday, tickets in the front rows of Yankee Stadium were going for as much as $15,000, according to StubHub.com, MLB’s official ticket reseller. The cheapest tickets, in the bleachers, are costing close to $400. That makes this year’s Midsummer Classic the fifth most popular event in Stubhub’s history in terms of gross sales volume, which is determined by a combination of average ticket price and transactional volume. It trails only two Super Bowls and two BCS Championship football games in popularity.

Yankee Stadium’s capacity is 57,545, and the face value for tickets to the game was between $150 and $725.

Baseball officials are expecting the All-Star Fanfest at the Jacob K. Javits Convention Center between Friday and Tuesday, which includes autograph signings and clinics taught by baseball greats, to reach the highest attendance figure in that event’s history. Officials said ticket sales are already 70% ahead of the pace of last year. Monday night’s Home Run Derby is also sold out, while tickets are still available for Sunday’s celebrity softball game, and a game featuring top minor league prospects.

In addition, the city and MLB have planned a red carpet parade up Sixth Avenue — starting at 40th Street and ending at 58th Street — before Tuesday’s game. The event is expected to attract more than 1 million spectators.

There will also be a pregame ceremony featuring the largest gathering of legendary baseball players ever assembled, according to MLB, including Willie Mays, Hank Aaron, Frank Robinson, and Yogi Berra.

Last week, city and baseball officials also announced a free concert on Saturday at Central Park’s Great Lawn featuring the rock band Bon Jovi. The city has handed out 60,000 tickets at various professional baseball venues around the city, and tickets will also be available at the Javits Center. The city has said tickets to the show cannot be resold, but that hasn’t stopped numerous scalpers from posting tickets on eBay for as much as $1,500.

Local bars and restaurants should also get a boost from the festivities. The owner of Mickey Mantle’s at Central Park South, Christopher Villano, said he believes sales during the All-Star festivities would easily eclipse those of a typical Yankees-Red Sox series. But as with the game itself, Mr. Villano fears regular Yankee fans could be priced out of getting into the restaurant, as corporate giants ESPN and Nike are renting out a majority of tables for special events.

The fan demand has translated into an increase in advertising dollars for Fox, the television network broadcasting the game. Although network officials wouldn’t comment on expected ratings, reports indicate they’ve been selling ad time based on projections that viewership will be higher than the 12.5 million that watched last year’s Midsummer Classic, thanks to New York’s status as the largest market in America.

This is the third All-Star Game to be held at Yankee Stadium, and the sixth time the event has been held at a New York City stadium. This year, only three Yankees were elected to the All Star Team: Alex Rodriguez, Derek Jeter, and Mariano Rivera. Pitcher Billy Wagner will represent the Mets.