Mount Everest is arriving in Times Square this morning, courtesy of a massive Disney publicity stunt to promote a new thrill ride soon to open at its Animal Kingdom theme park in Orlando, Fla.

Onlookers near the TKTS booth on Broadway and 47th Street will have a prime view of the spectacle, which features a team of aerial acrobats dancing off a pair of giant billboards on the side of the W Hotel and the Argent Mortgage Company building. The acrobats, members of a troupe called Project Bandaloop, will perform at about 10 a.m. to an original musical score while suspended on strings hundreds of feet in the air.

The billboards depict Mount Everest, a runaway train, and the mysterious villain yeti. The taller of the two covers nearly the entirety of the 57-story W Hotel. They are promoting Expedition Adventure, a ride that Disney describes as a high-speed “runaway train adventure.” After six years in production, the attraction is scheduled to open April 7 at Walt Disney World. Disney officials would not say how much either the ride or the Times Square promotion cost.

“We felt that we really wanted a giant stage to launch the attraction,” a Disney spokeswoman, Sarah Fox, said. “And Times Square really offers that.”

The location also offers perhaps the best advertising space in the world, with hundreds of thousands of people passing by each billboard every day. Dozens of onlookers watched the acrobats rehearse their act yesterday afternoon.

“It’s amazing,” Martina Donohue of Murray Hill said, though she noted she was no fan of Disney. “Disney’s pure commercialism, so I guess it’s the best place for it.”