Gotham-Bound Kleinfeld Leaves Bay Ridge ‘Bridal Row’ Businesses at Altar

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The New York Sun

The wide selection of designer gowns at Kleinfeld Bridal was such a magnet for brides-to-be that other wedding-related shops popped up near the Brooklyn boutique. With Kleinfeld’s owner planning to move the shop to Manhattan in July, however, the future of the Bay Ridge strip known as Bridal Row looks uncertain.


“The shops or diners along the avenue have all had overflow from Kleinfeld,” the manager of the nearby 1-800 Tuxedo, Sheldon Gilman, said. “It’s a negative impact.”


The owner of Henry’s Florist, Peter Giannopoulos, who was reached at 1-800-Tuxedo while picking up his eveningwear, expressed similar concern. “They bring a lot of people in,” he said. “We’re all going to get hurt.”


At the gift retailer Michael C. Fina, located across from Kleinfeld, the outlook was calm and collected. “We’re not concerned about it. Most of the clients we get are the brides are already registered at our location at 45th and Madison, in Manhattan,” the store manager, Kristine Mynes, said.


Michael C. Fina opened its Bay Ridge location only last November, and if not for the proximity to Kleinfeld’s, then why?


“We have a large client base in Bay Ridge and Staten Island,” Ms. Mynes said. “We do birthday and Christmas gifts. We have a little bit of everything.”


But will the girls still stroll the neighborhood before marching down the aisle? Ms. Mynes, pointing to the tuxedo shops and the smaller bridal shop Sposabella, sounded optimistic.


“It’s still going to be ‘Bridal Row’ without Kleinfeld,” she said.


The Brooklyn borough president, Marty Markowitz , issued a statement yesterday that characteristically indicated buoyant spirits.


“We wish Kleinfeld all the best as it joins the long list of legends nurtured in Brooklyn,” he said, “but Brooklynites are by no means jilted by its decision to elope with the outer borough. Like Gloria Gaynor sings, we will survive.”


In agreement with the borough president is the manager of Paneantico Bakery Cafe, Giovanni Rae.”I don’t think it will affect us too greatly,” he said. “We’re going to miss them. They’re not going too far.”


One neighborhood skeptic, however, is Marco Hernandez, owner of the Paradise Restaurant on Fifth Avenue, who fears the lack of weekend crowds that are drawn to the neighborhood by Kleinfeld.


“It’s going to kill my business about 35%,” he said. “There aren’t that many restaurants around here. On the weekends, a lot of people come over. Monday through Thursday we can be slow, but the weekend’s when people come in.”


The restaurant serves Greek-American food, and Mr. Herandez has found that the people who come over from the bridal shop ordered lots of salads.


“Most of the people from Kleinfeld eat healthy food: coconut chicken salads, Greek salads,” he said.


Though the 185 employees of Kleinfeld didn’t seem to come over very often, they did place orders.


“We had a lot of deliveries going over there,” the restaurateur said. “They always give nice tips.”


For the owner of Kleinfeld, Ronnie Rothstein, the move is a major change, even though he has lived in Manhattan for many years.


“Bay Ridge has been very a big part of my life. I went to school here. I’m going miss it every day,” he said.


Mr. Rothstein decided to make the move in an effort to expand his business.


“The staff will have more room to work. The seven buildings we had here were put together over 50 years,” he said, adding that the new space will be more convenient for busy brides.


And he, too, feels that Bay Ridge won’t be hurt much by the departure of his 64-year-old shop.


“Not that many people really do business off of Kleinfeld,” Mr. Rothstein said. “[Brides] are making a special pilgrimage. They may get some pizza down the street.”


His view of the area in terms of commerce is in line with Mr. Markowitz’s. “Business in the neighborhood is flourishing. Century 21 just expanded here. There’s the Gap on 86th street. P.C. Richard’s is successful here,” Mr. Rothstein said.


Indeed, several owners of local businesses called to congratulate Mr. Rothstein. That warm spirit is something he hopes to maintain in his new digs in Chelsea. He’s offering a free bus service to his employees, many of whom live just blocks from the current location.


“It’s a real neighborhood,” he said, adding, “We’re going to bring the culture in a more modern environment.”


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