NYC TV Teams With WNBC To Tap Into A Wider Audience
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The city’s television station, NYC TV, is taking its show on the road.
Mayor Bloomberg announced yesterday that the Emmy award-winning station is partnering with WNBC, which will be showing more than 100 episodes of some its most popular shows.
The shows include “$9.99,” which gives New Yorkers ideas for how to get by in the city on less than $10 a day, and “Blueprint NYC,” which tours viewers through iconic city structures. The shows will air weekdays between 11 a.m. and noon from September 4 through mid-December.
During a news conference at NBC studios in Rockefeller Center yesterday, Mr. Bloomberg touted the arrangement as a landmark deal that will help the city tap into a much wider audience and to promote local attractions.
The slot will replace domestic diva Martha Stewart, who will now be on one hour earlier.
