Welcome to Kidville
This article is from the archive of The New York Sun before the launch of its new website in 2022. The Sun has neither altered nor updated such articles but will seek to correct any errors, mis-categorizations or other problems introduced during transfer.

Soon New York City children – and their parents – will have a new place to congregate, play, and learn. Kidville, NY, a four-story family emporium at 84th Street between Lexington and Third avenues, opens next month.
A combination playroom, classroom, cafe, boutique, and salon, Kidville will provide children with a space to run, paint, get hair cuts, and have birthday parties, while parents and caregivers can shop, have lunch, watch a movie, get a manicure, share parenting tips, and even strengthen their abdominals. More than 100 classes will be offered for children and adults.
Kidville, NY was founded by Shari Misher Stenzler, 34, president of London Misher Public Relations, and her husband, Andy Stenzler, 36, co-founder of the Cosi coffee shop chain.
The idea for the project was conceived after the Stenzlers’ daughter, Kylie, was born two years ago. Ms. Misher Stenzler soon learned that navigating New York City with a small child, a stroller, and a sack of child-care necessities could be quite physically exhausting. Simple things such as getting to a class or appointment proved difficult. She began to think about what might make her life, and the life of other city parents, a bit easier. “When you have a 2-year-old, it gives you a whole bunch of ideas,” Mr. Stenzler said.
Together, the Stenzlers assessed what was missing for New York parents. “We polled our friends,” said Mr. Stenzler, and three things emerged. “First, why isn’t there one place that offers everything? Why aren’t there additional services like a salon, a cafe?” Lastly, parents wanted a place that was “immaculate – with high security.”
“Why don’t we look into starting a place that solves these issues?” Mr. Stenzler recalled thinking. They garnered support from tennis stars Andre Agassi and Steffi Graf, arts patron Laurie Tisch, and early childhood education experts Carol Sterling and Natalie Cronin, all of whom became cofounders of Kidville.
When complete, the facility, which cost $3 million to build, will be a sprawling 20,000 square feet. From the sidewalk, visitors will take in Kidville’s retail window, where a 4-foot-tall, 12-foot-wide sculpture of Barney, the popular dinosaur character, will beckon. The entryway will include a card-swipe system for security and a large check-in area for jackets and strollers.
A 50-seat cafe and retail boutique awaits visitors on the first floor. “You order at the counter, but they deliver to your table,” explained Mr. Stenzler. “You don’t want to be balancing your Coca-Cola with your stroller.” He described a menu of “healthy, parent food” including “designer salads,” plus pasta and chicken fingers for children. The boutique will sell Paper jeans, cashmere sweaters, puzzles, and games for children.
Down a level (there’s a stroller-friendly elevator) is a theater with a stage and movie screen. Moms with newborns to precrawlers can attend “Stroller Cinema” on Tuesdays or Wednesdays from 10:45 a.m. to 12:45 p.m. ($120 eight weeks) with no dirty looks from other audience members if junior acts up.
On Kidville’s second floor, two “movement rooms” provide space for children to take classes ranging from “Kindermusik” to “Ballet Tea Party” (3-year-olds learn ballet positions and enjoy a tea party en tutu). There’s a big-kids’ gym and a cooking classroom where adults can attend “Silver Spoons for Grownups” with demonstrations and handson preparation. (There’s also “Silver Spoons and Plastic Plates” for 4- and 5-year-olds.)
On the third floor is the salon, a second gym, an arts and crafts space, and two music rooms. Here, young musicians ages 4 and 5 will take classes such as “I’m With the Band,” learning sax, drums, guitar, and bass.
Classes for children accommodate newborns to 5-year-olds. Course offerings range from “Bach to Rock” to “Brain Bender Games.” The classes, which generally run 17 weeks, cost $595 for 45-minute classes, $695 for 60-minute classes, and $895 for 90-minute classes.
Adult classes at Kidville include gym, art and theater, cooking, enrichment, and parenting courses. Eight weeks of Body Sculpt (45 minutes) or Crafty Mamas (2-hour sessions devoted to high-end creations) costs $295. Seventeen weeks of Investing 101 runs $595. Parenting classes such as New Moms Over 40 Club (60 minutes) or Breakfast with Baby (75 minutes – new moms share the beginning of the day with other new parents, their bundles of joy, and experts on topics like nursing) cost $795 for 17 weeks.
Also likely to be popular with parents who prefer not to have an army of youngsters tromping through the house will be Kidville’s themed birthday parties. Choices include cooking, make-your-own puppets, theater parties, and science parties, where guests can blow a giant bubble, create a volcano, or make a rain cloud. A 90-minute party for 10 children will cost $695 and include invitations, cake, pizza, balloons, and party favors. Two-hour-long “Big Blowouts,” which cost $1,950, give 20 children the run of an entire private floor and also include a tattoo artist, face painter, or balloonist; a bouncy castle or ball pit; and a popcorn or cotton candy machine.
Kidville opens for the first birthday party on January 14, two days after Ms. Misher Stenzler is due to give birth to her second child. “We’re giving birth in two places,” said Mr. Stenzler. January 31 is the first day of classes.
Kidville, NY is located at 163 E. 84th St. For more information, visit www.kidvilleny.com, or call 212-848-9415.