Broker eEmerges at SL Green

This article is from the archive of The New York Sun before the launch of its new website in 2022. The Sun has neither altered nor updated such articles but will seek to correct any errors, mis-categorizations or other problems introduced during transfer.

The New York Sun

Melissa Libner is a chameleon.


“I can adapt to any environment,” she said.


In support of her point, Ms. Libner pointed out that she has held jobs ranging from summer camp counselor in Connecticut to advertising consultant in Chicago to her current position as senior managing director of eEmerge, a wholly owned subsidiary of SL Green Realty Corporation.


Chameleon or not, what people see is a tall, elegantly attired woman who’s cut a wide swath through that zone in Manhattan where New York’s real estate brokers and decision makers meet, greet, and eat. It’s a zone where introductions are made at cocktails, and reputations are burnished or tarnished over dinner.


“Hey, look,” she said, smiling. “I know business is often done at these real estate get-togethers. I enjoy being on the social circuit. I’m passionate and quite straightforward about the business.”


Then she smiled even more, and said: “I’m single, and this is a great way to meet guys.”


She was clearly being facetious, but when asked whether there was an advantage to being a woman in the real estate field, Ms. Libner said: “Of course. I know that I’m a little bit of an overachiever – that’s just who I am. But I also know that I’ve earned the respect of people in the industry – and that the respect has been maintained.”


She’s earned respect because although she’s at the age when most in the real estate business are learning the ropes, the 27-year-old Ms. Libner is already seen as a star performer.


The Connecticut-born Ms. Libner has gained that reputation because, in just a couple of years, she has transformed eEmerge into New York’s leading provider of ready-to-use temporary office space. She also provides “virtual space,” office facilities and coveted addresses in Manhattan for out-of-town companies that may not wish to spend more money to obtain permanent leases.


But purveying cubicle culture isn’t all she does. Ms. Libner has also established a reputation among production outfits that turn out “reality” TV shows such as “Make My Day,” “Perfect Match,” and “Wife Swap” for quickly providing high-tech offices to meet their needs.


Those offices are located in areas convenient for businesses that want to be close to their collaborators. For example, Ms. Libner’s property at 440 Ninth Ave. is in a district with many film-related companies. Another property, at 28 W. 44th St., is being offered by Ms. Libner to more traditional businesses, especially on account of its proximity to Grand Central Station.


She’s also expanding the virtual office concept to six additional SL Green portfolio properties in Manhattan: the Graybar Building at 420 Lexington Ave.; 100 Park Ave; 220 E. 42nd St., better known as the Daily News Building; 625 Madison Ave.; 21 Penn Plaza, and 100 Park Ave.


How does she get customers?


“Networking, networking, networking,” Ms. Libner said. “That means constant marketing. For a business to be successful, you’ve got to stay focused.”


The reporter got a sense of what Ms. Libner meant when, upon sitting down for lunch, she immediately launched into the highlights and handicaps of her real estate career.


She highlighted her successes at eEmerge but also the fact that she’d received early recognition from top executives at SL Green. There was only one handicap Ms. Libner cited.


“I regret not having studied finance at college,” she said. Her major at the University of Michigan at Ann Arbor was communications.


To address that handicap, Ms. Libner signed up for a master’s degree in real estate at New York University. She will graduate in December.


In addition, Ms. Libner has also studied French at the Sorbonne in Paris and took courses at the American University of Paris and the British Institute there.


What explains her drive?


“I’ve had to look out for myself since I was 16,” Ms. Libner said. “That’s when my father died suddenly.”


Ms. Libner was raised by her mother, Elizabeth, after Leonard Libner’s death. Mother and daughter remain close. Not long ago, Elizabeth, who runs a landscaping business in Connecticut, told Melissa to take her advice about Feng Shui – the Chinese art of positioning furniture and objects to generate more positive forces in a room or property – and to rearrange her desk.


Did Feng Shui work for her?


“I closed a big deal that very day,” Ms. Libner said.


The New York Sun

© 2025 The New York Sun Company, LLC. All rights reserved.

Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. The material on this site is protected by copyright law and may not be reproduced, distributed, transmitted, cached or otherwise used.

The New York Sun

Sign in or  Create a free account

or
By continuing you agree to our Privacy Policy and Terms of Use