Builder Markets Apartment Technology
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Mario Procida is the president of Procida Realty & Construction Corp., one of the partners of the Clinton Mews Development Group LLC, which is currently developing a new condominium building, Clinton West, in Hell’s Kitchen. The 149-unit complex, which is scheduled to go to market this spring, is packed with cutting-edge technology. Mr. Procida recently spoke with The New York Sun’s Maura Yates about the high-tech amenities available in these apartments, as buyers are increasingly interested in having the latest technology in their homes.
Q: What are some of the high-tech amenities offered at Clinton West, and how did you decide which ones to include in your condos?
A: The apartments are fully networked. We have what is called a NIDS dock, which is a network interface docking system. It brings all cable and telephone distributions to one central control.
Also, the entry system is pretty neat. It’s probably similar to high-end auto dealers who are using key fobs. They open all the doors within the development that are controlled by the fobs. It gives you the ability to track who entered and left your apartment. If the super has to get in, or if something turns up missing, they can check to see whose key was used to open the door. It’s definitely a lot niftier than carrying around keys.
There is also radiant heat in the bathroom floors. We have adopted that as a standard feature. The outlets can accommodate up to four phone lines in an apartment. We had in mind that this development was going to be cutting edge. But it’s hard to determine what is cutting-edge in this marketplace. It’s fairly fluid in terms of technology.
How do these amenities compare to other new developments being built in the city?
I don’t know of many people using the key fob system, or at least it’s not being used often. The only step up there would be a fingerprint reader. More people are starting to do the network interface. It gives you a lot of marketing cachet.
What bells and whistles are New York buyers expecting from their apartments now?
It’s hard to say. It depends on the market. I would think that everybody’s general level of expectation is that they would want a networked apartment. There is a big push for wireless as well. The more you put in there the better.
Considering the rapid pace of technology, how do you plan to keep the building up to date?
All you can really attempt to do is figure out what’s on the leading edge and go with that and make a lot of tweaks. A lot of stuff you buy ends up being hardware, like a plasma television. It’s not integral to the guts of the residence.