The Chicago-based gardening store Sprout Home, which caters to the urban gardener with offbeat plant material and home products, is opening in Williamsburg, Brooklyn, on Saturday, just in time to green the terraces of the new luxury condominiums in the neighborhood.

The 2,000-square-foot store at 44 Grand St. resembles the design stores already popular in the neighborhood, until customers step into the backyard, displaying all-weather terrazzo stools and tables, and hundreds of beds of plants, among them phormium, a perennial grass with large upright blades ranging in color from apricot to deep red.

It’s all the vision of Sprout Home’s founder, Tara Heibel.

“We look at the line, structure, and design of the plant,” Ms. Heibel said. “We have a different aesthetic in scouting plants. I’m a sucker for foliage over flowers. I’d never get a flat of pink begonias or petunias.”

The store has a growing market in the new developments in Williamsburg. The Toll Brothers project North8, scheduled for September occupancy, has several ground-floor units with 1,500-square-foot backyards available for $1.17 million to $1.2 million.

Sprout Home works with local growers to find plants that are unusual; it is not the place to shop for an English garden look. A sense of hip prevails over every garden product, from gloves to containers to fertilizers.

“I haven’t ever carried a terracotta roll-rimmed garden pot,” Ms. Heibel said.

In Chicago, the formula has been a hit, drawing the attention of the deputy garden editor at House & Garden, Melissa Ozawa, who named Ms. Heibel a tastemaker in the magazine’s June issue.

“The Chicago shop is laid-back, quirky, and full of surprises in plant material and product. I feel like people could go in there with absolutely no plant knowledge or tons of plant knowledge and feel comfortable,” Ms. Ozawa said.

Ms. Heibel decided to expand her

business to New York when she noticed that 75% of Sprout Home’s online sales came from Brooklyn and Manhattan.

Ms. Ozawa said she thinks the expansion is a wise decision. “New Yorkers are urbane and sophisticated in their tastes, and they don’t want an impatiens in a pot. They want something that’s sexy and interesting and modern and really design-conscious, and that’s what Tara has in her store,” she said.

Not all New Yorkers want to get dirt under their nails, so Sprout Home plans to offer garden design services once the store is in full swing. To fully plant a 120-squarefoot terrace with vines, a tree, and a mixture of perennials and annuals would cost about $400.

The tree would be placed to “hide the disgusting buildings,” Ms. Heibel said.

The store stocks plants that work in small spaces and that require little care, which seems to be the key concern of urban customers.

“The first thing I ask a customer is, ‘How often are you home?'” Ms. Heibel said.

Ms. Heibel is an integral part of the store concept. “She thinks plants are fun and exciting and sexy, which is what you feel when you get to the shop,” Ms. Ozawa said.

Her ability to communicate her passion for gardening has recently landed her regular appearances on the CBS “Early Show,” but she isn’t ready to move to New York yet. For now, she is maintaining her Chicago residence and plans to visit New York several times a month. Her partner in the New York shop is her Web designer and plant expert, Tassy Zimmerman.

“There is a really big interest in outdoor space, and you also get a premium for those spaces,” a Toll Brothers division vice president, David Von Spreckelsen, said.

North8 Condominiums, at North 8th Street and the East River, also has penthouses with spiral staircases leading to private cabanas.

Most homeowners in Williamsburg will be dealing with smaller spaces. At Urban Green Condominiums at 142 North 6th St., two- and three-bedroom apartments include terraces of 167 to 174 square feet.