
Terence Fisher’s Monsters Rise Again
By MARIO NAVES
|With sleek branding and private pitch dinners, startups are offering well-heeled clients the chance to select the embryo they want for a child.

The latest trend among wealthy investors, startup founders, and select fertility clinics is turning embryo selection and genetic prediction into a high-end consumer product. Clinics are charging upwards of $50,000 to “optimize” a child’s health and, in some cases, tilt the odds on traits like intelligence, height, or eye color.

By MARIO NAVES
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By GARY GASTELU
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By ROSS ANDERSON
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By JOSEPH CURL
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By DAVID JONES
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By A.R. HOFFMAN
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By GEORGE WILLIS
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By DAVID JONES
|The latest trend among wealthy investors, startup founders, and select fertility clinics is turning embryo selection and genetic prediction into a high-end consumer product. Clinics are charging upwards of $50,000 to “optimize” a child’s health and, in some cases, tilt the odds on traits like intelligence, height, or eye color.
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