At 75, Lacoste Crocodile Looks Ahead and Back

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Marking the 75th anniversary of the Lacoste label, a creative director, Christophe Lemaire, looked back at the crocodile’s life and created a path for its future at the Saturday morning presentation of its spring collection during New York Fashion Week.

The brand has its roots in country club sports such as golf and tennis, and Mr. Lemaire found new inspiration in the spirit of Basque region of southwestern France near Biarritz and St. Jean de Luz, home to the golf club Chantaco. The daughter of the man who founded the club in 1928 went on to marry into the Lacoste family.

The white outfits that opened the show — a white blazer with a white ribbon edge and ankle-length trim white pants on the man, and a white blazer paired with a crisp A-line skirt on the woman — surely would have fit the Chantaco dress code then and now.

Mr. Lemaire explained in his notes that the larger off-white crocodile emblem on these looks were an homage to the original that were embroidered onto blazers.

Fast-forward to what people are wearing on the courts and courses, and Lacoste also offered high-waisted gingham shorts and super-short tennis dresses for women and colorful flat-front pants rolled into a tapered shape above the ankle for men. Those pants were paired with classic Lacoste polo shirts, creating a look that today’s man might also have worn back when he was in middle school during the 1980s.

The denim on the runway was all very light, both in weight and color, and used for both skinny jeans and a long, airy shirtfront sundress.

The best visual from the show, however, was the finale: a rainbow of brightly colored polos, tennis shorts, bathing suits, and cover-ups, representing the core of what Lacoste is always likely to be.


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