The next generation of daytime – for a new generation of women,” is how Sony Pictures Television is billing “Life & Style,” a new style themed talk show debuting September 13.Airing in New York on the WB’s local affiliate, Channel 11/WPIX, and on the Oxygen network, the show has four co-hosts: Jules Asner, formerly the host of “Revealed with Jules Asner” on E!; Cynthia Garrett, the former host of NBC’s “Later”; Lynne Koplitz, a stand-up comic who is clearly meant to be the “wacky” one of the bunch; and Kimora Lee Simmons, the diva like creative director of the fashion line Baby Phat and wife of music impresario Russell Simmons.

The show is presented as a younger, hipper version of ABC’s “The View”; it “speaks to young women the way they speak to each other,” according to the promotional tape. As an example, the video cuts to Ms. Simmons addressing the topic of low-rise jeans: “If you see crack, send it back!” she says, and is met with enthusiastic hooting from the female audience.

Combining segments of talk and interviews in the studio with pretaped “in the field” features, the show includes makeovers of people that Ms. Simmons flags down on the street, interviews with celebrities and various local inspirational figures for women, and “Make a Wish”-style interventions into the lives of people in need who are nominated by their loved ones (in one rather bizarre segment, one such woman is “kidnapped” by Ms. Koplitz and taken for a trapeze lesson).

The co-hosts also offer a healthy dose of self-deprecation: After each host is introduced on the video by a voiceover, the tape cuts to her explaining why she has trouble finding jeans that fit. “I have way too much booty,” Ms. Koplitz confesses. The statuesque Ms. Simmons says that her only problem is finding jeans that cover her long legs, but finds women on the sidewalk who bemoan their own problems finding the perfect pair of jeans. One woman, who identifies her figure flaw as “bigger butt and short legs,” is treated to a jeans makeover.

“Life & Style,” which also promises to “always be on the cutting edge of everything happening in the world of style” with reporting on fashion and shopping trends, does seem well-positioned to hit its target audience of women 18-49. The promotional video notes that the co-hosts make up “the youngest and most diverse panel on daytime.” But one has to wonder if the show’s mission of being a daytime show for younger women doesn’t have an inherent flaw: Don’t most women in that age bracket work during the daytime?