Designs on Deck
This article is from the archive of The New York Sun before the launch of its new website in 2022. The Sun has neither altered nor updated such articles but will seek to correct any errors, mis-categorizations or other problems introduced during transfer.

Not a pair of Topsiders was in sight at the “To Be Confirmed,” or TBC, fashion trade show at the USS Intrepid yesterday, although crews worked hard to swab the decks after Sunday night’s downpours.
Now in its sixth season,TBC features the wares of 100 young, up-andcoming designers and new, limited-edition brands. While house music provided the backbeat, buyers and fashion media trolled the booths showcasing menswear, women’s lines, accessories, and shoes under the airconditioned tent on the aircraft carrier’s gray-colored flight deck.
Erica Steeiner, the petite, dark-haired sales manager for Second, a 928 1606 1080 16181065 1870 1214 1882Montreal-based jeans company (www.secondclothing.com),reported that things had gotten off to a soggy start. But by early afternoon, a buyer from Searle, the Upper-East Side clothier, clutched a large purchaseorder form for Second’s goods.
Eric Wazana, the French-Canadian owner of Second, said that his line is well-accepted in America, where the company has had a presence for three years. His jeans retail for $100 to $140 and are carried at New York stores such as Atrium (644 Broadway, 212-473-9200) Wearing jeans paired with a pink short-sleeved shirt, he beamed as he pulled slacks and miniskirts off the rack to show potential buyers.
Nearby was the booth for another Canadian brand, Dirty Laundry (www.dirtylaundrytees.com). 1118 2055 1214 2066The company’s designer, Teresa Findlay, known within the firm as the “Big-Idea Babe,” conceives and produces her line of hand-stitched cotton T-shirts, sweatshirts, dresses, yoga pants, and shorts adorned with fanciful cut-out patterns in Vancouver, British Columbia. For the current collection, Ms. Findlay used a palette of jellybean colors including grape, coconut, licorice, orange, and lemon.
Erika Glandon, known as the company’s “Bottom-Line Babe,” describes the clothes as perfect for the buff “Hollywood housewife,” but thinks that the line will also make inroads on the East Coast. Halle Berry just placed an order for 400 pieces for the cast and crew of “Cat Woman.”
Currently available at Amy Chan (247 Mulberry St., 212-966-3417), Dirty Laundry runs in the $150 to $300 range.
TBC also included a few established brands alongside the upstarts, such as the classic American firm, Stetson (www.stetson.com). In the 1940s, most men’s hats in America were Stetsons, according to Henry Hershkowitz, the firm’s creative director, but ever since John F. Kennedy appeared at his inauguration without one, sales in America have declined. Mr. Hershkowitz hopes to reverse the trend.
Celebrities such as musician Ben Harper, who often wears a “reinvigorated” version of the Stetson brand, have helped. In late fall or early next year, Stetson, in its second season at TBC, will launch a boutique on Bleecker Street, next to Marc Jacobs.