Eskandar, the 10-year-old British fashion and lifestyle brand, will open the doors of its first freestanding boutique in America this week.

To give the shop, just south of Union Square, a homey, comfortable feel, it has been outfitted with a 100-year-old wooden floor and antique furniture, all of which is for sale, as are the display fixtures. Merchandise will be interspersed throughout the store, rather than organized into departments.

“We wanted to show the lifestyle together, to display it beautifully,” said the designer, who goes by the name Eskandar, and splits his time between London and New York. The company also has an in-store boutique at Bergdorf Goodman.

Though the boutique will open on Thursday, the eve of Olympus Fashion Week, the designer does not think of his clothing in those terms. “It’s for a very artistic, sophisticated, and elegant person. It’s not fashion,” he said, adding that the clothing’s emphasis is on luxury fabrics, ease of movement, and flow. His garments are inspired by his travels to Europe and the Far East, as well as the traditional clothing of various cultures.

The Eskandar look – whether applied to clothing, accessories, or home decor – is a blend of the natural and the luxurious, and defined by elegant lines and simple shapes.

As Eskandar describes it, his typical clients include “a lot of architects, designers, and people who are fed up with everything else, who want something original.”

The clothing, for men and women, includes items such as white button-down cotton shirts ($320), tweed sweaters of cashmere and wool blend (starting at $750), single-ply cashmere sweaters ($990 to $2,200), and merino wool sweaters ($550).

Accessories range from Brazilian necklaces made of seeds ($295 to $375) to hand-woven cashmere scarves ($1,000). Among the home decor items, the mix includes antiques, such as Baccarat decanters (starting at $700), new wine glasses and tumblers ($15 to $50), and white ceramic bowls ($30 to $150). Eskandar chooses all of the 19th-century furniture on trips to Paris flea markets. Prices start at about $200 for a stool and range to $10,000 for larger pieces. The shop also offers Eskandar soaps, lotions, and essences ($28 to $55).

Though the company will retain its in-store boutique at Bergdorf Goodman, the downtown location aims for an easier, more downtown mood. “It’s a laidback, European feel,” Eskandar said.

Eskandar, 33 East 10th St., 212-982-1200.