A shopping spree at the Charlotte Moss townhouse newly opened can include the purchase of anything from a pair of mules with ostrich heels to a 16th-century print, from a $7,800 Thomas Messel chair to a set of $15 notepads.

In a grand five-story townhouse on 63rd Street between Madison and Fifth avenues, the store presents a wide range of merchandise in the setting of a home. Walk through the bedroom, and you can buy the linens, plant stands, and lamps — even the clothes hanging in the closet. Throughout the bedroom, dining room, cabinet of curiosities, library, and spacious closet, items are presented as if a tasteful New York gal lived there.

“It’s a townhouse with everything that girls like to buy,” Charlotte Moss said. “This is a place to come in and visually learn as well as purchase. We want people to feel invited, inspired, and encouraged to go home and take inventory of everything they need.”

Ms. Moss has worked for more than 20 years in interior design. For 10 years she owned an interiors shop on 57th Street that sold gifts and items for the home.

Ms. Moss developed a costumer base at her store, and now she is building a brand that extends to home fragrances and carpet and fabric designs. She is the author of five books is ” Flair

Living,” from Assouline in spring 2008). She is also developing private label items for the store, such as a reproduction of a sunflower clock that sits on her own mantel ($3,800), faucet handles in the shapes of lemons ($15,000), and shoes of her own design ($290).

Ms. Moss’s elegant sense of style is reflected in the items of her own design, but it also extends to the wide range of items that she has selected. The old and rare editions in the library are titles that she has in her own library. She is also the exclusive New York retailer for several items by the French silversmith Lapparra, the English fabric

and wallpaper maker de Gournay, the French dinnerware manufacturer Atelier Du Viel, and the jewelry designer Sorab & Roshi. There are also items she has plucked from flea markets and shopping trips to Chinatown.

” With the shop, I have the chance to distill my point of view, but express it differently in all the different rooms,” Ms. Moss said.

The design of the rooms will change every few months. “I could come up with an idea and change it over night. The bedroom could become a living room. The sitting room could become an Alpine ski loft,” she said.

Charlotte Moss
20 East 63rd St., between Madison and Fifth avenues, 212-308-3888