Laundry by Design, formerly Laundry by Shelli Segal, unveiled its sporty-chic spring 2008 collection in a showroom decorated in the style of a young woman’s apartment — complete with a bouquet of Valentine’s Day flowers, and Beyoncé’s “Irreplaceable” playing in the background. The designs included cashmere hoodies, anorak dresses, and beaded silk gauze tops, all of which appeared aimed at the under-30 set. Standout looks included a curry-color baby doll dress with balloon sleeves and metallic and iridescent beading at the neckline; a long, gray, sequined tank top, worn over a white T-shirt, and with a charcoal-color miniskirt; and a romantic ruffled top in beige, paired with cuffed mini-shorts and suspenders, both in black. This is Laundry’s first spring collection under the auspices of its creative director, Trish Wescoat Pound, who joined the company in October 2006 after an eight-year run as president of women’s collections at Theory. At the fashion week event, Ms. Pound, clad in a peach-hued silk charmeuse dress, said her goal is to create pieces with a designer aesthetic at affordable prices.