Tesla Sells a Record 1.3 Million Vehicles in 2022 — Falling Short of Musk’s Goal 

Critics wonder if Twitter is a distraction for Tesla’s chief executive, as sales topped the prior record of 936,000 vehicles in 2021, but missed the 1.4 million needed to reach the company’s 50 percent growth target.

AP/Orlin Wagner, file
A Tesla charges at a Topeka, Kansas, station, April 5, 2021. AP/Orlin Wagner, file

AUSTIN, Texas — Tesla said Monday that it sold a record 1.3 million vehicles last year, but the number fell short of chief executive Elon Musk’s pledge to grow the company’s sales by 50 percent nearly every year.

The 2022 figure topped the prior record of 936,000 vehicles delivered in 2021, but it was shy of the 1.4 million needed to reach the company’s 50 percent growth target. Sales grew 40 percent year over year, while production climbed 47 percent to 1.37 million.

The shortfall came despite a major year-end sales push that included rare $7,500 discounts in the U.S. on the Models Y and 3, the company’s top-selling vehicles.

Tesla Inc., which is based in Austin, Texas, also had to deal with rising cases of the novel coronavirus in China, which cut into production at its Shanghai factory.

With the extra American push, Tesla delivered more than 405,000 vehicles worldwide in the fourth quarter. But that missed Wall Street projections. 

Analysts polled by data provider FactSet expected 427,000 deliveries from October through December and 1.33 million for the full year.

“Thank you to all of our customers, employees, suppliers, shareholders and supporters who helped us achieve a great 2022 in light of significant COVID and supply chain related challenges throughout the year,” the electric vehicle and solar panel company said Monday.

Tesla didn’t roll out any new models last year, and it’s facing increasing competition from legacy automakers and startups such as Lucid and Rivian, which are continually introducing new electric vehicles.

But Mr. Musk has promised to start producing the long-awaited Cybertruck electric pickup this year. The company also has started delivering its electric semis.

The discounts, offered during the last two weeks of the year, raised questions about whether demand was softening for Tesla products as the Federal Reserve raised interest rates to combat inflation.

That, coupled with Mr. Musk’s behavior after his $44 billion purchase of Twitter, helped to push Tesla shares down more than 65 percent last year, bumping Mr. Musk out of the top spot for the world’s wealthiest person, according to Forbes.

The company’s stock decline for the year, its worst ever, was more than triple the drop in the S&P 500, which was down 19.4 percent.

Mr. Musk wrote on Twitter December 30 that the company’s long-term fundamentals are strong, but “short-term market madness” is unpredictable.

Some investors are worried that Twitter has distracted Mr. Musk from the car company. He said last month that he plans to remain as Twitter’s chief executive until he can find someone willing to replace him in the job.


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