Did Dana White’s Friendship With Trump Help Deliver a $7.7 Billion Bonanza for UFC?
The blockbuster media rights deal with Paramount/Skydance puts UFC on a par with the NCAA’s March Madness and Nascar.
UFC chief Dana White congratulates Ilia Topuria of Georgia after his victory in a title fight at UFC 317 in Las Vegas on June 28, 2025. Ian Maule/Getty Images
