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Nike and Kim Kardashian Announce NikeSKIMS Subbrand

Nike has recruited Ms. Kardashian to try to change its fortunes with female customers, but Nike gets more out of this than Skims does.

NikeSkims Announcement Photo.
NikeSkims Announcement Photo. Courtesy of Nike

Nike and Kim Kardashian Announce NikeSKIMS Subbrand | The New York Sun