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By BENNY AVNI
|They sound great with the right EQ, and are very comfortable, but can’t compete with the best for noise-canceling

The Bluetooth headphones world is competitive. You can buy options from Sony, Bose, Sonos, and Apple, to name just the big players, and if you’re entering this field, how do you stand out? With their Headphones (1), British technology brand Nothing has employed two key strategies: providing a distinct aesthetic at a price that undercuts competitors, and offering great sound quality. And they succeed in both.

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By ROSS ANDERSON
|The Bluetooth headphones world is competitive. You can buy options from Sony, Bose, Sonos, and Apple, to name just the big players, and if you’re entering this field, how do you stand out? With their Headphones (1), British technology brand Nothing has employed two key strategies: providing a distinct aesthetic at a price that undercuts competitors, and offering great sound quality. And they succeed in both.
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