Search
The New York Sun
National

Utah’s Private Equity Gamble Signals a New Financial Era for College Athletics

A first-of-a-kind deal is addressing soaring costs of NIL compensation at elite schools.

Livvy Dunne, pictured attending the 2025 MTV Video Music Awards at UBS Arena on September 7, 2025, caused gymnastics competitions to sell out at Louisiana State University during her time on the team.
Livvy Dunne, pictured attending the 2025 MTV Video Music Awards at UBS Arena on September 7, 2025, caused gymnastics competitions to sell out at Louisiana State University during her time on the team. Mike Coppola/Getty Images