Brutal Slog Awaits Peach State Voters in Gubernatorial Race
Georgia politics, once sleepy and Republican-dominated, have never settled down since 2018, and the intensity is clearly driving voter interest.

ATLANTA â Georgia voters didnât get much of a break from election talk on the day after the Tuesday primary in which Governor Kemp demolished GOP challenger David Perdue and Stacey Abrams finally clinched a nomination waiting for her after no other Democrats jumped in.
The Republican Governors Association, a key contributor to Mr. Kempâs victory, launched a television ad attacking Ms. Abrams Wednesday. And the state Democratic Party announced the launch of its coordinated campaign that seeks to grab victories in November for Ms. Abrams, Senator Warnock, and others.
Those were opening moves in what will be a brutal slog of a governorâs race between Ms. Abrams and Mr. Kemp, a contest that a Republican strategist, Ryan Mahoney, estimated could cost $250 million overall after campaigns and other groups finish spending.
Mr. Kempâs romp, where he won nearly 75 percent of the Republican vote despite President Trumpâs support for Mr. Perdue, made headlines worldwide as proof that Republicans could defy Mr. Trump and thrive. And Ms. Abrams, once unknown, vaulted to first rank of national Democrats with her 2018 loss to Mr. Kemp and subsequent advocacy for voting rights.
Mr. Kemp is eager to tie Ms. Abrams to President Biden in this yearâs rematch, seeking to drag her down with the weight of the Democratic presidentâs unpopularity.
âShe has embraced the disastrous Biden agenda at every single turn,â Mr. Kemp told supporters Tuesday in his victory speech.
Ms. Abrams, meanwhile, wants to make the campaign all about the shortcomings in Mr. Kempâs record, repeating multiple times in a Tuesday news conference that he âdoesnât care about the people of Georgia.â
Mr. Kemp, Mr. Perdue, Ms. Abrams and their supporters combined to spend more than $20 million in the primary. A new Georgia state law allows individuals to make unlimited contributions to Mr. Kemp and Ms. Abrams, which could bring saturate screens with a summer of negativity, as each tries to blacken the otherâs reputation.
Georgia politics, once sleepy and Republican-dominated, have never settled down since 2018, and the intensity is clearly driving voter interest. More than 1.9 million Georgians cast ballots in the primaries.
Republican turnout of nearly 1.2 million topped the previous 2020 record, while Democratic turnout of more than 700,000, despite few compelling races, topped the 2018 midterm record, but not the 2020 record.
Ms. Abrams on Tuesday promised to keep expanding what she called âone of the most impressive apparatuses for voter engagement.â
âThis is going to be an expensive race,â Ms. Abrams said. âBut our investment is not going to be in tit-for-tat politics. Itâs going to be in making sure that every Georgia voter knows how to vote, knows why to vote and knows where to vote. And weâre going to give them a reason to vote.â
Itâs that reason to vote, linking politics to everyday lives, that underlies Ms. Abramsâ approach to organizing groups of once marginal voters and pushing up their participation.
âWhen people choose not to vote, itâs because they donât feel as though itâs important or connected to their lives,â Ms. Abramsâ campaign manager, Lauren Groh-Wargo, said in an interview last week.
Mr. Kemp, who won in 2018 by turning out Republicans at unprecedented numbers, also pledges to ratchet up his efforts.
âWe got to knock doors like weâve never knocked before,â Mr. Kemp said Tuesday. âWe got to make more phone calls. We got to talk to more of our friends and our neighbors.â
A messier Republican primary could have further benefitted Ms. Abrams. Mr. Kempâs easy victory means there wonât be an expensive June runoff and that Mr. Kemp doesnât appear to bear the mortal wounds that primary challenges sometimes inflict even on the winners.
The primary, however, did force Mr. Kemp to spend millions and it drove him further to the right, leading him to push through a bill that repealed the permit that had been required to carry a concealed handgun in public and to embrace a ban of transgender girls from high school athletics.
Mr. Kempâs decision to keep pushing in the runoff, even after it became clear he was pulling away from Perdue, was an opportunity to consolidate his own Republican support. Every Republican who voted for Mr. Kemp is one who broke with Mr. Trumpâs distaste for the governor, which could make them less likely to stay home in the fall even if Trump continues to attack Mr. Kemp.
âYou canât win in November without the GOP base fully behind you,â Mr. Mahoney, who has worked for Mr. Kemp in the past, said. âGovernor Kemp saw the primary as an opportunity to galvanize the base, publicly prove his widespread support, and create undeniable and arguably unstoppable momentum heading into the fall.â
That doesnât mean there still isnât danger. Mr. Kemp, for example, needs to bring the more than 250,000 people who voted for Mr. Perdue to his side. That number of votes would have been more than enough to decide any statewide election in Georgia in 2018 and 2020. That said could be decisive if a significant share of them decide to sit out, as happened in the 2021 Senate runoffs that elected Senators Warnock and Ossoff, giving Democrats control of the Senate.
âWeâre in a close race, so anything that even has smaller adverse impacts on Republican turnout is a big deal,â Ms. Groh-Wargo said, âjust like anything that impacts our turnout.â