Elon Musk Files Antitrust Lawsuit, Declares ‘War’ on Marketing Coalition for Advertising Boycott of X 

The chief executive of X, Linda Yaccarino, accuses the Global Alliance for Responsible Media of coordinating an ‘illegal boycott’ in an open letter to advertisers.

Anna Moneymaker/Getty Images
Elon Musk applauds as Prime Minister Netanyahu addresses a joint meeting of Congress in the House chamber at the Capitol, July 24, 2024, at Washington, D.C. Anna Moneymaker/Getty Images

Businessman Elon Musk is declaring “war” on a marketing industry trade group that he claims, in a federal antitrust lawsuit filed on Tuesday, was behind a discriminatory ad boycott of his social media platform, X. 

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