Most of the Democratic mayoral candidates have spent the last few months diligently trying to get their names in the newspapers and their faces on the local news, speaking out about everything from the city budget to professional development for public-school teachers. By comparison, C. Virginia Fields has been silent.

That’s about to change.

The company that created Howard Dean’s Web site, I Stand For, is building a site for Ms. Fields. The launch of the Web site, newyorkersforfields.com, is scheduled for next week. The site will include a section on operations, a “blog,” and a section dedicated to fund-raising.

This week, a journalist, Nicholas Charles, took over the press operation at the borough president’s office in Manhattan. Ms. Fields’s political consultant, Joseph Mercurio, said Mr. Charles’s takeover of that office would improve Ms. Fields’s outreach as a borough president.

Next week, the campaign will announce the hiring of a new campaign manager and a new campaign press secretary. The campaign manager is a national figure who has worked in the New York area, Mr. Mercurio said, while the press secretary has New York City experience.

In late January, Ms. Fields brought in a fund-raiser, Leonore Blitz, who has been devising a drive concentrating on small donors. Ms. Fields has also hired a finance director, Kimberly Peeler-Allen.

Already, the campaign has been holding intimate fund-raising parties at homes in all five boroughs. Mr. Mercurio said soon Ms. Fields would be attending 10 such mini-fund-raisers a week.

“We’ve been setting up an infrastructure for fund-raising …” Mr. Mercurio said. “I think it’s going to work. It has all the earmarks of being a successful campaign. It has the added advantage of putting us out and having contact with people around the city.”

The first round of direct mail, consisting of 350,000 letters, is scheduled to go out to homes throughout the city next week. After that, letters will go out every couple of weeks.

Planning is also well under way for a women’s fund-raising breakfast March 31, the final day of Women’s History Month. One of the featured speakers will be the chairwoman of Senator Kerry’s presidential campaign, Jeanne Shaheen, the former governor of New Hampshire. Mr. Mercurio said men would be welcome at the event, although women will be the main players. He said the campaign expects to raise between $250,000 and $300,000 at the breakfast alone.

“The fact that she is revving up puts to sleep once and for all the idea that she is not going to stay in the mayor’s race,” the veteran political consultant Hank Sheinkopf said of Ms. Fields. Mr. Sheinkopf said that with six months to go before the November election, Ms. Fields has plenty of time to catch up.

“She hasn’t missed much,” he said. “The game is just beginning.”

He said “putting together a competent team” and earning matching funds would help her. He said events like the March 31 women’s breakfast make sense because “gender matters.” He said being black should also help Ms. Fields attract voters.

“The first rule is control and move the base, control and excite the base, and then move from there,” he said.

The director of the Quinnipiac University Polling Institute, Maurice Carroll, said that when the most recent Quinnipiac poll asked Democratic voters whom they would vote for if the primary were today, the former Bronx borough president, Fernando Ferrer, had 40% and Ms. Fields came in second with 14%. Rep. Anthony Weiner and City Council Speaker Gifford Miller were each picked by 12% of participants.

The top finisher in the September primary can avoid a runoff election by winning 40% of the vote.

“All of them have the potential to grow,” Mr. Carroll said, explaining that more than 20% of the sample said they are undecided.

But he said of Ms. Fields: “The idea that she’s hiring people, putting her name out there, doing things, that has to help, has to help.”

He said being black and being female should help her,as should what he called her “likability.”

“If it comes down to likability, she beats the field,” Mr. Carroll, who for many years was a newspaper reporter in New York City, said of Ms. Fields. “She’s an exceptionally likable person, and that’s got to count. … People like to like their officials.”

Mr. Mercurio, who has been working behind the scenes to form Ms. Fields’s campaign operation, said: “We’re definitely well positioned to grow citywide. … The thing we have to work up … is getting her known, getting her story known.”

He said the campaign’s polling shows that Ms. Fields’s image, values, and governing style resonate with voters.

Mr. Mercurio said Ms. Fields would not be attacking other Democrats or the mayor in the coming months. Instead, he said, she will point out to voters how she differs from the mayor and her Democratic rivals on major policies.

For example, he said, she would explain that instead of creating a policy to hold back failing third-graders, Ms. Fields would have improved education for the city’s youngest pupils, so that by the time they reached the third grade they were passing the exams.

Ms. Fields will also explain her plan for improving health care in minority neighborhoods and her ideas for creating more “affordable housing” opportunities for average New Yorkers.

She will also talk about how she would be a more “inclusive” mayor.

“We’re going to talk about how we’re going to be governing in a more inclusive way, and about specific things that need to be done,” Mr. Mercurio said. “She will be a mayor who cares for New Yorkers and is there for New Yorkers and makes sure New Yorkers lives get better as we are keeping New York City as the substantial economic engine for the region.”