Darlene Conley, a veteran stage and television actress who entertained daytime audiences for nearly two decades as the feisty fashion mogul Sally Spectra on “The Bold and the Beautiful,” died Sunday at her home in Los Angeles. She was 72.

She started on the long-running soap in December 1988, playing the flamboyant, red-haired chief of Spectra Creations and rival to Forrester Fashions. Her portrayal of Spectra earned her two Daytime Emmy nominations for best supporting actress and six Soap Opera Digest awards.

Daytime television “is really the best medium today for women of a certain age to do something really flashy; it’s where what we do well as actresses matters,” Conley once said.

The Chicago native began her acting career at 15 when she was cast in the touring production of the Broadway hit “The Heiress.”

After graduating from high school, she appeared in several stage productions, including “Cyrano de Bergerac,” “The Baker’s Wife” and “Night of the Iguana.”

She later found work in front of the camera, making small appearances in the movies “The Birds” and “Valley of the Dolls” and such television shows as “Murder, She Wrote,” “Cagney & Lacey ” and “The Mary Tyler Moore Show.”

She landed meatier roles, however, on daytime television in the late 1970s, playing a range of characters on “Days of Our Lives,” “General Hospital” and “The Young and Restless.”