Taylor Swift Endorsement Drives Huge Surge in Voter Registration Interest

‘Please register to vote for something else that’s very important: our presidential election,’ the pop star said during the MTV Video Music Awards.

Charles Sykes/Invision/AP
Taylor Swift, center, and Post Malone, third from back left, accept the video of the year award for 'Fortnight' during the MTV Video Music Awards on Wednesday. Charles Sykes/Invision/AP

The Taylor Swift Effect has entered the political arena, with nearly a half-million people seeking to complete their voter registrations after the popular singer urged her fans to vote in the coming presidential election in a post on social media.

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