They are popular because of how the clothes look, especially when viewed under a filter. On its face, that isn’t a problem. We want interesting clothes, and the need to stand out on Instagram drives brands to push their style further. For example, the 3D-printed shoes I rave about from Aliveform. A major brand would never have approved them if they had been developed internally. But because of attention on forums like Instagram, Aliveform has been very successful. A$AP Rocky wore their upcoming collaborative pair with Puma during his debut at Paris Fashion Week.