Is Tidal Doomed?

Jay Z’s streaming service is excellent, but Tidal is losing money and facing strong competition, with few reasons to expect a change,.

Courtesy of Tidal
Tidal Logo. Courtesy of Tidal

The music streaming business is harsh. Spotify is at the top, but though it’s popular and inexpensive, it’s not a good service. Over time, the Swedish company has pivoted towards podcasts and videos, demoting music and pushing new gimmicky features like boring AI-recommendation playlists. The audio quality is also subpar, as Spotify heavily compresses their files. There is supposed to be an uncompressed “Spotify Hi-Fi” incoming, but it was announced in February 2021 and will likely cost approximately $20 monthly.

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